The IT Collection

Because everyone has “IT.” IT can be found within us.

Through an extension of the FUEL brand, Jen + Jeff launched their newest project – The IT Collection of inspiring tank tops featuring mantras that reflect their journey to Make IT [their dream of owning a fitness brand] Happen! Check out the designs and help support them as they strive to inspire + motivate you and keep the American dream alive + thriving through every small business owner + entrepreneur who wants + tries to (and doesmake IT happen every single day!

Use these mantras to motivate + inspire you to find your IT and make IT happen.